Nike / Air Jordan

Ad Campaign / E-Com Website Design / UI

The Overview

Nike's Jordan Brand informally referred to in the plural as Air Jordans or simply J's, were first released for public consumption in 1985 after Michael Jordan himself wore them as a rookie in 1984.

The Design

We designed and launched the new Jordan.com, using the highly anticipated Blake Griffin shoe, the SuperFly 2 as the hype machine. Our strategy was to focus on the relationship between the athlete and the shoe, telling the story of Jordan's promise to ballers across the globe.

A bright teal Nike basketball shoe with black accents and patterned inner lining, floating against a light gray background with small debris around.
Close-up of a white and gray Air Jordan sneaker with blue accents, with text overlay reading 'Super Fly 2' and a red button labeled 'Lift Off,' on a dark background.
A display of Jordan athletic apparel and footwear, including shoes, jerseys, hoodies, and shorts, with close-ups of sneakers and models showcasing the products.
An online sportswear store featuring basketball shoes, activewear, and sports equipment, highlighting Jordan Super.Fly 2 sneakers and exclusive content with athlete Blake Griffin.