The Overview

Chrome OS keeps your data in the cloud, so no matter what happens to your computer, all of your apps, documents and settings are safely stored. To communicate this, we built the Demo Lab website. The site invites users to chat with a "mad lab tech", and suggest fun and entertaining ways to destroy notebooks running Chrome OS. Undisclosed keywords trigger videos of the destruction. Google fans have been working hard to guess words and reveal the 60 plus videos hidden within the experience. Facebook and personal blogs were abuzz with people sharing keywords and talking about the campaign. Within 3 months, the Demo Lab site garnered more than 3.5 million unique views. Check out the site and make sure to type in bezerk to get a quick view of content highlights, or bloopers to have a laugh at us.

Awarded the FWA

Read the Interview