“Bold hatmakers” since 1895, the Goorin Brothers know hats. In the 1940s they
developed “Mr. Fits All,” who acted as an expert in every aspect of hats from
sizing to etiquette and fashion. However, as the decades passed his role in Goorin’s
marketing efforts diminished. Breathing new life into this
iconic character, I created a series of videos featuring Mr. Fits All
doing what he does best.